Aerobic Effects of Marketing Activities on Doctors' Probations
Venkataramana Karri*, and N. Udaya Bhaskar **
Assistant Professor, International Institute of Business Studies, Near International Airport, Bangalore, India*
Professor & Head, Department of Management Studies, Adikavi Nannaya University, Rajahmundry, A.P, India**
Abstract: The research study tried to investigate the influence of various currently applied marketing strategies of pharmaceutical companies on physicians' prescription habits. The study's objectives include estimating the direct effect of marketing activities on doctors' probations and the possible aerobic effects. The survey was conducted with 200 doctors of the first five highest hospitals available cities are Vijayawada, Guntur, Kurnool, Visakhapatnam, and Rajahmundry of Andhra Pradesh State in India by using convenience sampling. Specifically, the researcher aims to understand whether marketing efforts directed towards doctors have a measurable influence on their probation practices, and if so, the extent and nature of this influence.
Keywords: Pharmaceutical companies, Prescription Behaviour, Pharmaceutical marketing, Pharmaceutical products, Physicians’ Prescription Habits
