Contemporary Business and Ethics
Institute of Business Management, CSJM University, Kanpur (INDIA)*
Abstract: Mankind is progressing since inception. Science has improved our understanding of physical understanding surrounding us and technology has improved the reach of conveniences through effective ways. Ethics are associated with moral of human beings to guide them towards the social acceptance. Ethics develop happiness among human beings. Ethics directs individuals towards the right directions and save to move in wrong direction. Present cutthroat competition in market induces the marketer to adopt unethical ways to survive in the market but that is hara-kiri for the business. For effective business organizations try to attract the customers towards their business and well as they wish to retain in market for longer time. For sustainable growth in the market and gain the trust of the customers, it is necessary to follow ethics in business organizations. Present paper discusses the ethics and business ethics along with its role in the competitive business world. Paper also discusses the principles of business ethics.
Keywords:Ethics, business ethics, unethical behavior, modern business