The Phoenix Rising: A Journey to Understand the Women Entrepreneurial Story
Prachita Patil*, and Yogesh Deshpande**
Dr. Ambedkar Institute of Management Studies and Research, Central India*
Dept. of Humanities and SS, VNIT Nagpur**
Abstract:
The main purpose of this paper is to understand the aspect of household woman turning into an industrialist and the persona influencing her as a successful women entrepreneur.
The paper uses case study approach and secondary data to identify the reason being a successful entrepreneur wherein Case study was taken from Nagpur region.
It is important that women in the 21st century should be treated as valuable assets for the growth of nation and not a liability. From the above case study, it briefly describes the condition of women and phases of life which twisted her from a household, demotivated and tired up from boredom routine to a successful, dynamic and motivational entrepreneur.
The paper’s originality lies in its review of the woman situation, explaining briefly the characteristics of women entrepreneurs in different stages of her life. It enhances future direction to various researchers, academicians and women entrepreneurs working in this field.
Keywords: Women entrepreneurship, Interview method, entrepreneurial skills, motivational factor, case study.