INFLUENCE OF CORPORATE SOCIAL PERFORMANCE IN ACOUNTRY’S INNOVATION CAPACITYMarina MatteraSchool of Social Sciences and Communication, Universidad Europea de Madrid Abstract: In recent years, companies have enlarged their scope of responsibilities, acknowledging their social inherent characteristic; in order to meet the demands from consumers and governments alike. However, it has not yet been sufficiently assessed what the impact is for the environment and the economy of the region and/or country. This paper aims to shed light on this matter, establishing links between company's social performance and key variables that contribute to economic improvement. Keywords: Innovation, Sustainability, Corporate Social Performance