INFLUENCE OF CORPORATE SOCIAL PERFORMANCE IN A
COUNTRY’S INNOVATION CAPACITY
Marina Mattera
School of Social Sciences and Communication, Universidad Europea de Madrid

Abstract: In recent years, companies have enlarged their scope of responsibilities, acknowledging their social inherent characteristic; in order to meet the demands from consumers and governments alike. However, it has not yet been sufficiently assessed what the impact is for the environment and the economy of the region and/or country. This paper aims to shed light on this matter, establishing links between company's social performance and key variables that contribute to economic improvement.

Keywords: Innovation, Sustainability, Corporate Social Performance