Unveiling the Innovation Nexus: How Workplace Belongingness Shapes Tomorrow's Breakthroughs through Corporate Stakeholder Responsibility
Fahri Özsungur*
Mersin University*

Abstract: The study seeks to investigate how corporate stakeholder responsibility acts as a mediator, elucidating the impact of workplace belongingness on both exploratory innovation and exploitative innovation within the retail sector. In 2020, this research enlisted 171 executives from retail businesses registered with the Adana Chamber of Commerce in Adana, Turkey. Employing structural equation modeling, the study analyzed data through the lens of social exchange, stakeholder theory, and organizational change management theories. According to the research findings, it was determined that workplace belongingness had positive effects on corporate stakeholder responsibility, corporate stakeholder responsibility had positive effects on exploratory innovation and exploitative innovation, workplace belongingness had positive effects on exploratory and exploitative innovations. Further analyses revealed that corporate stakeholder responsibility acted as a significant mediator in the relationship between workplace belongingness and both exploratory and exploitative innovation.

Keywords: Corporate stakeholder responsibility, workplace belongingness, exploratory innovation, exploitative innovation, retail industry.

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DOI:         https://doi.org/10.51659/josi.23.197