The importance of business model, process innovation at organisational level of management in event market

Bosso Giulia * and Anna Claudia Pellicelli *
Department of Management, University of Turin, School of Management and Economics, SME, Turin, Italy *


Abstract: : This paper describes the market trends of event and the investments that companies make in this direction, the importance of business model and process innovation about that.
The aim of this paper is defining the innovation of a sales organisation process: differently from the past, today often a firm doesn’t not sell just a product or a service, but an idea, a value, a lifestyle concerning the products with market and industry trends. Event Market is growing strongly during this years in terms of exclusive and corporate events (like team building, etc).
This research employs an analysis for the literature review to identify factors that led to change a business model, process innovation at organisational level of management in European and international companies.
This research employs, also, an empirical analysis with the aim to define the trends of European and international event market, starting to Italian market. During a period of observation exposed a same of customers randomly to a survey with the purpose to define the relationship between the Interviewees, the Social Media and Event.
In line with market trends, greater investment by companies in promotional or exclusive events, there are new innovative strategy for event development focused on exclusive and innovative service connect with digital communication and advertising.

Keywords: management, event market, innovation, business model innovation, process.




International Institute of Organized Research
Thomson Reuter’s Emerging Sources Citation Index (ESCI)


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