Management and Business Academy

 

We in the Management and Business Academy strongly believe that the main factors that contribute to any organisation’s creation, differentiation and success are organisational culture and innovation. Therefore, the ultimate goal of the MBAcademy is to inspire and support researchers and practitioners in business and management not only nationally, but internationally. The MBAcademy would like to provide facilities for researchers and practitioners to collaborate internationally and also to be a hub for academic and management discussion, information gathering and consultation. The MBAcademy’s main purpose is to support different ranges of activity including setting up academic conferences, journal publication, and educational and management consultancy to inspire researchers and managers around the world to contribute to practice by creating new theoretical frameworks in organisational studies and the social sciences. 

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MBAcadmy News

Vol 4 Issue of JOSI is now available on both hard copy and online Vol 4 Issue of JOSI is now available on both hard copy and online Wednesday, 12 April 2017 Vol 4 Issue of JOSI is now available on both hard copy and online
Vol 3, Issue 4 of JOSI is now Available online Vol 3, Issue 4 of JOSI is now Available online Monday, 06 March 2017 You can now down load Vol 3 issue 4 of JOSI online, We are now accepting papers for 2017 issues.
MBAcademy Organisational Change and culture April 7-8 MBAcademy Organisational Change and culture April 7-8 Monday, 06 March 2017 The Management and Business Academy (MBAcademy) is delighted to welcome you to our annual MBAcademy conference

Factors of Relationship Marketing In Creating Leadership
Luai Jraisat
Department of Marketing, Faculty of Business and Finance, American University
of Madaba, Jordan

 

 

Abstract:The aim of this paper is to identify what factors are of the greatest importance to relationship marketing in creating leadership and to identify what factors are of the greatest importance in each stage of relationship marketing. This research employs an analysis for the literature review to identify factors of relationship marketing in creating leadership. Then a series of 20 expert interviews from five case studies were conducted to illustrate the importance of these factors at each stage of business relationships. The findings identify the high-order factors of business relationship and demonstrate the role of relationships in leadership creation, acting as the main strategy to improve business. This research has important implications for different level managers at companies. By understanding the factors that are most important at each stage, managers can focus their efforts on these dimensions in order to foster successful buyer–seller relationships in creating leaders. This is one of few studies that investigate factors of buyer-seller relationships at each stage of relationship marketing. To our knowledge, this is one of few paper that attempts to providing empirical evidence of the role of relationship marketing in creation business leaders.

Keywords: Relationship marketing, leadership, qualitative context.

 

 

 

 

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