Prizing the Role of the Board of a non-profit organisation. A Managerial Approach

Przemyslaw Wilczynski
A graduate from Wroclaw University of Economics, Poland, in Executive MBA Studies

Abstract: Non-profit organisations have started a trend of implementing managerial tools from the business sector to increase their performance and impact. This research investigates a relationship between how the members of a non-profit organisation price the role of the board and the performance of the board. In that particular international non-profit organisation the role of the board is financed from dues paid by the front-line volunteers. This article presents how a managerial perspective was implemented to measure the members’ willingness to pay and the factors that influence the current contributions.

Findings indicate gap between the actual pay rate and the willingness to pay and its correlation with various factors regarding the performance of the board and how it is communicated to the front-line volunteers. Furthermore, the findings suggest that the gap can be closed by improving the performance and efficiency of internal communication, what in turn sheds a new light on how internal communication may increase valuation of the board in non-profit organizations.

Keywords: non-profit, NGO, management, board performance, willingness to pay, internal communication