Consumer Behaviour Towards Smartphone Industry in Indian Market

Mayank Parikh

Pandit Deendayal Petroleum University

Abstract: Smartphones have been a daily driver to our lives. It has been 16 years since the first smartphone launched (Ericsson R380 smartphone), It has been for than a decade. There are approximately 2 billion smartphones sold since 2000. Earlier consumers used to just talk and send small text messages but lately the industry has evolved with new technologies coming every year. Research and Devolvement teams of these smartphone manufacturing companies have invested a lot in technology. There are new smartphones coming into the market every day. There is a lot of competition within the industry, there is no key player. As there are immense choices available to the consumer, it is difficult for them to choose, that’s why it is important to understand the consumer behaviour or decision making in the smartphone industry. The consumer is influenced by various external and internal factors. The research will focus on the Indian market as it is one of the fastest growing economies in the world and they have the third largest smartphone users i.e. 123.3 million by the end of 2015, which is expected to exceed 200 million by the end of 2016, exceeding the number of smartphone users in the United States and becoming the second largest market for the industry. The research will collect primary data from consumers across all age and would analyse the behaviour of consumers before purchasing a smartphone.

Keywords: smartphones, decision making, economy, consumers